Our market research studies
AD-HOC STUDIES: price, positioning, segmentation, benchmarking, customer satisfaction, loyalty and company image, pre/post-launch tracking studies, concept/product test, AD/DETAIL AID/FOLDER tests
OUR TECHNIQUES:
QUALITATIVE: in-depth interviews, tele-depth interviews, on-line interviews, web-conference interviews, FOCUS group discussion, DUO/TRIO interviews. All interviews will be audio-taped, videotaped, recorded on DVDs and MP3 QUANTITATIVE: CAPI, structured and semi-structured face-to-face interviews, telephone interviews, CATI, hall tests, diary placement, SECONDARY DESK RESEARCH |
OUR FIELDWORK:
Our interviews will be run all over the territory and will involve major healthcare centers and research institutes. Wherever needed, centralized events can be arranged at several different locations including: ROME, MILAN, FLORENCE, NAPLES, BARI.
